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With the dawn of this new millennium team RFCL came together to co-create a futuristic vision, mission and values to embark on a new growth path – Sprint 2014. Setting the foundation led by a clear objective of creating capabilities and maximizing value proposition by self-reliance through R&D and manufacturing, portfolio expansion, customer expansion, operational excellence while creating strong brand identity. To achieve a growth rate of 23% CAGR (FY 10-14), multiply EBDITA by five times while ensuring “Customer Delight”.
With lean distribution networks to ensure efficient customer delivery and service RFCL have set unit specific targets and focus led strategies to be able to grow. |
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Focus on Catalogue and Bulk business |
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Performance businesses (Pharmacopoeial and Photovoltaic)
to elevate value chain offerings |
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Making available real-time information through B2B and B2C
e-CRM to retain customers |
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Investments to be made in R&D to increase business vitality |
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Thrust to ensure on-time project completion |
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Investment in IVD to be self-reliant – setup new
manufacturing plant at Dehradun |
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Technology transfer and product development through R&D
to increase vitality |
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Higher service levels a key differentiator with increased
customer engagement |
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Consolidating principal partnerships while augmentation of
MSG and LSG portfolios |
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